Dave Hunt

I love the art of storytelling – piecing together all of the details, large and small, forming them into a cohesive whole, and expressing the story in an engaging, thought-provoking, and entertaining way. It's particularly rewarding in marketing when you can find a brand story that resonates at an emotional level with your target audience, driving them to take action and make a positive impact on their lives.

Simon Sinek's "Start With Why" forms the core of my marketing philosophy. The "what we do" and "how we do it" matter, but it's "WHY we do what we do" that lies at our emotional core. Decisions are made through this core, and when you can take a story and connect with a person's core, you're earning a customer for life.