Brandon White

Brandon White blends web development, technical search strategy, and marketing analytics to make it easier for prospective students to discover, understand, and connect with academic opportunities at the University of Kansas. He builds and optimizes high-performance, accessible web experiences across KU's recruitment and admissions properties, and increasingly engineers those pages to be discoverable not only in traditional search but in the AI-driven tools students now use to research colleges. His work advances KU's shift toward an adaptive, intelligent web ecosystem while reducing the university's reliance on paid advertising by growing durable organic visibility, engagement, and inquiries.